Loretta Kryshak: A Journey of Impact and Inspiration
Leading Rebel Reform: Transforming Communities in Southeastern Wisconsin
Loretta Kryshak serves as the Executive Director of Rebel Reform, the social outreach arm of Rebel Converting, a Milwaukee-based manufacturer of hospital-grade disinfectant wipes. For over a decade, Loretta has spearheaded initiatives to support nonprofits and address pressing community needs in southeastern Wisconsin. Rebel Reform’s mission is to strengthen and sustain vulnerable populations through strategic partnerships and impactful charitable endeavors.
Key achievements include:
#MaskUpMKE and #MaskUpRacine: Co-founded by Loretta, these campaigns distributed over 4 million face masks during the COVID-19 pandemic, collaborating with organizations like the Medical College of Wisconsin, United Way, and Milwaukee Public Transit. The initiatives promoted mask-wearing to curb the virus’s spread, earning the Kryshak family the Gwen T. Jackson Community Service Award from United Way of Greater Milwaukee and Waukesha County. In 2021, Loretta Kryshak honored a Kenosha teenager, Srisupraja Kandrakota, for crafting 10,000 masks, showcasing her commitment to inspiring youth leadership.
Support for Homelessness and Food Insecurity: Loretta led efforts to distribute 1,300 backpacks to homeless individuals and families and partnered with Just One More Ministry to raise over $50,000 to feed malnourished children in Milwaukee. Rebel Reform also renovated a 24,000-square-foot warehouse for the ministry, enhancing their capacity to serve the community.
Community Empowerment: From providing 4,000 bicycles to underserved children through the 16th Street Community Center to supporting Shop With A Cop programs, Loretta’s work focuses on direct, tangible impact.
Rebel Reform continues to seek collaborative opportunities with nonprofits, ensuring resources like goods, services, and capital are allocated effectively to maximize community benefit.
Capturing the World Through Photography
An avid photographer, Loretta Kryshak’s black-and-white photography has garnered international recognition. Her work, often inspired by her global travels, captures the beauty in everyday moments and tells compelling stories. In 2021, her photograph “Untitled,” depicting empty theater seats during the pandemic, received an honorable mention at the Monochrome Awards, highlighting the cultural impact of COVID-19.
Loretta’s philosophy—“I see photos everywhere I go”—drives her to find inspiration in both the striking and the mundane. Her portfolio, showcased on platforms like LensCulture, reflects her travels across all seven continents, from Southeast Asia to Africa. She aims to encourage viewers to look beyond the obvious and find inspiration in their surroundings.
Philanthropy Rooted in Family and Community
Loretta’s philanthropic spirit is a family affair. Alongside her husband, Mike, and their children, Thaddeus and Violet, she infuses Rebel Converting with a commitment to civic responsibility. The family’s efforts during the COVID-19 crisis, including pivoting production to create mask kits from melt-blown polypropylene, demonstrate their innovative approach to community support. Their work with #MaskUpMKE not only provided essential resources but also sparked a citywide movement for public health.
Beyond Rebel Reform, Loretta is a member of the Junior Women’s Club of Mequon, dedicated to community service. Her travels and homeschooling experiences with her children in countries like China, Thailand, and New Zealand have shaped her global perspective on giving back.
A Multifaceted Leader with a Strong Foundation
Loretta’s diverse expertise underpins her success. She holds two bachelor’s degrees from the University of Wisconsin-Milwaukee in Finance and Management Information Systems, where she made the Dean’s Honor List. She also earned an Associate’s Degree in Graphic Design from Milwaukee Area Technical College and certifications as a Certified Network Administrator (CNA) and Certified Network Engineer (CNE). Her corporate background as a consultant, project manager, and systems analyst equips her to manage complex initiatives at Rebel Reform with precision and creativity.
Looking Ahead: A Commitment to Impact
As Loretta continues to lead Rebel Reform, her focus remains on addressing evolving community needs, from public health to social justice. Her photography will continue to document the human experience, while her travels inspire new ways to connect and uplift. Whether through donating masks, renovating community spaces, or capturing poignant moments, Loretta Kryshak’s work embodies a relentless drive to make a difference.
To learn more about Loretta’s initiatives, visit Rebel Reform or explore her photography on LensCulture. Follow her journey on Twitter and Facebook.
Last updated: May 17, 2025